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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Foolgering

Created by: noztril

Pronunciation: fool-ger-ing

Sentence: Starbucks manager Mac, found his supply of "Joya del Dia Blend"™ quite low, so he decided on a little foolgering to make the daily sales quota.

Etymology: fooling with folgers

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Locamochashun

Created by: marglark

Pronunciation: lowka-moka-shun

Sentence: she went through locamochashun when the was cought red branded(other word choice).

Etymology: loca(crazy in spanish) + mocha + shun + locomotion(moving on)

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Genheretic

Created by: mweinmann

Pronunciation: jen - hayr - eh - tik

Sentence: Lila felt like a genheretic as she sipped on her Sam's Club coffee disguised by one of the Starbuck's Cups that she had saved for just this occasion.

Etymology: generic, heretic (characterized by departure from accepted beliefs or standards)

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Perkotraitor

Created by: mweinmann

Pronunciation: purk - ooo - tray - tore

Sentence: Honey felt like a peerkotraitor. Ben bought her a gift bag of Starbucks coffee but each morning, she brewed a fresh pot of Folgers and poured it in the "Starbucks" mug. She didn't know how to tell him that she liked cheap coffee better.

Etymology: Perkolator - device used to brew coffee or a person who brews it + traitor - someone who is not loyal and betrays a cause or trust.

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Huhwhathappen

Created by: lakia

Pronunciation:

Sentence:

Etymology:

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Brewmorse

Created by: phonematode

Pronunciation: broo-mohrs

Sentence: He felt a twinge of brewmorse as he left the Starbuck's drive thru, as it had once been a local coffee shop.

Etymology: brew, remorse

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Betrade

Created by: petaj

Pronunciation: exactly like betrayed

Sentence: Mac Iato was roasted for his betradal of his brother's coffee shop. Not only was he caught sipping in the shop over the road, he announced in the press that the grind of his job resulted in long black moods which were expressoed in bursts of short tamper and lattely he'd bean bitter about his decision to join the Cappuchins.

Etymology: betray + trade(as in trademark)

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Branditute

Created by: wordslikevenom

Pronunciation: Brand-it'ute

Sentence: Zoe felt sure that, by swapping the lables, she could effectively mask the branditution.

Etymology: Brand - a type of product made by a particular company. Substitute - to use something instead of another thing.

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Desolatteshun

Created by: galwaywegian

Pronunciation: deh sow layt sh unn

Sentence: Her desolatteshun upon being thrown out of the Professional Young Mothers for Progressive Shopping coffee mornings, when she was spotted with a generic jar of instant, was the most acute case of logonorrhea she had ever suffered.

Etymology: desolation, latte, shun.

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COMMENTS:

love it - Jabberwocky, 2008-08-21: 16:18:00

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