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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

metrohumanx Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Discoffery

Created by: Rhyme79

Pronunciation: dis-coff-err-ree

Sentence: Despite her vain attempt to conceal the starbucks cup in her hand, Muriel couldn't deny her discoffery when Kevin asked her why he hadn't seen her at his coffee shop. She had been discoffered.

Etymology: dis - (negative/reverse) + coffee + a play on 'discovery' = discoffery.

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Cupterfuge

artr

Created by: artr

Pronunciation: kup-ter-fyooj

Sentence: Joan ran into her favorite barista while she was shopping for groceries. He mentioned that he hadn't seen her as often as he once had. She played it off by telling him that her work schedule had changed. Her cupterfuge unraveled when she set down the cup of coffee she was sipping. As she did the cardboard heat guard slipped down exposing the logo of a different coffee shop. She was so embarrassed she ran away crying.

Etymology: cup (a container used to hold a dring like tea or coffee) + subterfuge (deception, scheme, trick)

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Desolatteshun

Created by: galwaywegian

Pronunciation: deh sow layt sh unn

Sentence: Her desolatteshun upon being thrown out of the Professional Young Mothers for Progressive Shopping coffee mornings, when she was spotted with a generic jar of instant, was the most acute case of logonorrhea she had ever suffered.

Etymology: desolation, latte, shun.

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COMMENTS:

love it - Jabberwocky, 2008-08-21: 16:18:00

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Latteguilt

Created by: Nosila

Pronunciation: lata gilt

Sentence: When she walked into her favorite coffee place, Edna new that trouble was percolating. Her barista, Raoul, had spotted her yesterday with a Starbuck's cup as she walked to work. He espressoed his disdain for her and she felt a latteguilt. "Java an idea how hard it is for me to urn a living when my patrons sip around?", he asked. "I feel like a mug", she responded. "I'm just a human bean, afterall..."

Etymology: Latte (strong espresso coffee with a topping of frothed steamed milk) & Guilt(remorse caused by feeling responsible for some offence)

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COMMENTS:

What a Story!! - SethelMerman, 2012-10-22: 12:13:00

A real brew-haha - Nosila, 2012-10-22: 18:28:00

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Betrade

petaj

Created by: petaj

Pronunciation: exactly like betrayed

Sentence: Mac Iato was roasted for his betradal of his brother's coffee shop. Not only was he caught sipping in the shop over the road, he announced in the press that the grind of his job resulted in long black moods which were expressoed in bursts of short tamper and lattely he'd bean bitter about his decision to join the Cappuchins.

Etymology: betray + trade(as in trademark)

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Brandgression

MrDave2176

Created by: MrDave2176

Pronunciation: brand-gres-shun

Sentence: Wally was a BK man: he ate BK breakfasts and BK lunches. His brandgression was exposed when the BK drive-through cashier saw the Chik-Fil-A napkin on his dashboard.

Etymology: Brand + (Trans)Gression

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COMMENTS:

Great minds indeed! - ScrabbledEgg, 2007-09-19: 11:43:00

1 vote for a great word with no coffee reference! - Jenna, 2007-09-19: 13:42:00

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Brewmorse

Created by: phonematode

Pronunciation: broo-mohrs

Sentence: He felt a twinge of brewmorse as he left the Starbuck's drive thru, as it had once been a local coffee shop.

Etymology: brew, remorse

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Messpresso

Created by: lumina

Pronunciation: mess/presso

Sentence: Aria was so humiliated that she went ahead and banned herself from Le Cafe de Cafe. Having been spotted by "Lucky Pierre" the cafe's owner as she stood in line at Starbuck's...yeah, she was a real messpresso. She no longer felt worthy of his homemade croissants or his famous watered down Joe.

Etymology: mess esspresso

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Generetic

Created by: FreeToys

Pronunciation: Jen - er' - uh - tick

Sentence: That ungrateful Generetic began drinking Dunkin Donuts coffee right in front of me!

Etymology: generic / heretic

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED