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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Cafflipflop
Created by: OZZIEBOB
Pronunciation: KAFF-flip-flop
Sentence: After Bob's cafflipflop, all that was left for him was isolatte.
Etymology: Blend of CAFF as in Caffiene; FLIP-FLOP: change of mind, reversal, apostasy
Disroyalty
Created by: astorey
Pronunciation: dis-roy-el-tee
Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.
Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.
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COMMENTS:
Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00
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Culpalabelity
Created by: Nosila
Pronunciation: kulpa lay bel itee
Sentence: Saundra was jeanetically challenged. She loved her old Levi's, but of late found them more expensive, the right fits harder to find and the brand carried less design variety for a fashionista like her. She had guiltily bought a marvy pair of new jeans with rhinestones and embroidery adorning them at a discount store. So what if they would only last through a few washes before they shredded. With a fearsome culpalabelity, she wore them to work one day. Her eagle-eyed manager spotted the new jeans right away. He shouted, "Saundra you can only come waltzing into this Levi's store if it is by Stauss!"
Etymology: Culpability (a state of guilt) & Label (brand;trade name;an identifying or descriptive marker that is attached to an object)
Dislabelty
Created by: legalalien
Pronunciation: dis-LAY-bel-ty
Sentence: Jacob, who had an avowed policy of eschewing even benign local franchises with any more than two locations was quite embarassed to be espied by his friends sipping a Big Gulp (TM) and munching on Chicken McNuggets (TM).
Etymology: disloyalty + label
Badvertise
Created by: Nosila
Pronunciation: bad ver tyze
Sentence: Latte Kafeen swung by the local coffee bar on the way to work each morning for her usual double double decaf mocha machato frothy made with brown cane sugar and skim milk. It was tasty, but took about ten minutes to create by the time all the steaming and foaming and brewing was complete and cost eight bucks. One morning when running late and a bit broke, she opted for a plain small coffee ($1) at the local convenience store. Of course, that was when she ran smack into Christa the Barista from her usual java purveyor out on the street. Latte's feeble fumbling was a poor atttempt to hide the brand name on her cup and instead served to badvertise her guilt. She never returned to the fancy coffee bar after that, lest revenge was put upon her defection in the form of a foreign and icky substance in her cup.
Etymology: Bad (not good;keenly sorry or regretful;nonstandard) & Advertise (make publicity for;call attention to)
Preferenslip
Created by: Jenna
Pronunciation: pref-er-ehn-slip
Sentence: Mary felt a wave of PREFERENSLIP when she was seen wearing Old Navy in The Gap.
Etymology: preference + slip
Delicheasting
Created by: Sarahbarah
Pronunciation: Deli-cheese-ting
Sentence: My mom was a Delicheeseting because she told her friend who worked at starbucks she would drink their coffee, but really she drank Bobs coffee.
Etymology: Deli-"Delight" joy, happyness chea- "cheat", "cheating" going against are behind someones back
Newtimer
Created by: artr
Pronunciation: noōtaɪmər
Sentence: Joan’s barista thought she was a faithful customer. What he didn’t know is that she is really a newtimer, checking out whatever is advertised as ”the latest and greatest”. She has been known to buy a second cup just to cover her treason.
Etymology: new (not existing before) + two-timer (deceive or be unfaithful to)
Gapffe
Created by: bookowl
Pronunciation: gap/fa
Sentence: Shopping at Old Navy is a huge GAPffe
Etymology: gaffe + GAP
Discoffery
Created by: Rhyme79
Pronunciation: dis-coff-err-ree
Sentence: Despite her vain attempt to conceal the starbucks cup in her hand, Muriel couldn't deny her discoffery when Kevin asked her why he hadn't seen her at his coffee shop. She had been discoffered.
Etymology: dis - (negative/reverse) + coffee + a play on 'discovery' = discoffery.
Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED