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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Brandereliction

Pseudonym

Created by: Pseudonym

Pronunciation: bran-der-e-lik-shun

Sentence: "You would not believe the brandereliction I felt when I couldn't find my usual moisturizer."

Etymology: brand + dereliction

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Preferenslip

Created by: Jenna

Pronunciation: pref-er-ehn-slip

Sentence: Mary felt a wave of PREFERENSLIP when she was seen wearing Old Navy in The Gap.

Etymology: preference + slip

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Contrabranding

Created by: Kooldaddy

Pronunciation: con-tra-bran ding

Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.

Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband

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Beanadictarnold

Created by: Syzygy

Pronunciation: Bean-a-dict-arn-awld

Sentence: The cup of Average Joe Coffee (r) in Marie's hand revealed her to be a beanadict-arnold.

Etymology: From Benedict Arnold

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COMMENTS:

Creative! You should put in a sentence and recieve the rest of your points. - Scrumpy, 2007-09-20: 10:01:00

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

metrohumanx Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Brandwhoring

hellohime

Created by: hellohime

Pronunciation: Brandwhoring - brand'hoo'ring

Sentence: After drinking at Starbucks for a while, Jill branched out and started Brandwhoring at Tim Hortons.

Etymology: A person who switches from their regular brand to another while maintaining allegience to the first brand.

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Perkotraitor

Created by: mweinmann

Pronunciation: purk - ooo - tray - tore

Sentence: Honey felt like a peerkotraitor. Ben bought her a gift bag of Starbucks coffee but each morning, she brewed a fresh pot of Folgers and poured it in the "Starbucks" mug. She didn't know how to tell him that she liked cheap coffee better.

Etymology: Perkolator - device used to brew coffee or a person who brews it + traitor - someone who is not loyal and betrays a cause or trust.

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Meagulpa

Created by: skeeterzirra

Pronunciation: mee ah gull pa

Sentence: I was caught with ICED java, my meagulpa!

Etymology: Latin mea culpa

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Difsipia

Created by: SethelMerman

Pronunciation: dif-SIP-ee-uh

Sentence: It gave me much difsipia, Anderson's dark roast completes me, Randle's depletes me.

Etymology: Different: another, not the same + Sip: to taste + ia:a suffix

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COMMENTS:

DrWebsterIII LOVE THE ETYMOLOGY - DrWebsterIII, 2012-10-24: 11:21:00

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Cappuccheato

Created by: Stevenson0

Pronunciation: kap/oo/cheet/oh

Sentence: The extra two blocks to Star Bucks seemed difficult today for Mary, so she visited Second Cup. After the fist sip an overwhelming feeling of cappuccheato set in and she broke down and had to dispose of her 'fling coffee' in the nearest waste bin.

Etymology: cappuccino + cheat

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED