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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Gulpability
Created by: ScrabbledEgg
Pronunciation: guhl-puh-bil-i-tee
Sentence: She was caught red-branded, scarfing down a Hershey's bar, instead of their beloved Toblerone. Unable to deny her gulpability, she insisted it was just a "one night brand" and begged his forgiveness for the brandgression (brand + transgression).
Etymology: gulp + culpability
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COMMENTS:
chockingly good! - galwaywegian, 2007-09-19: 05:58:00
Oh my! I didn't see this until after I had posted my entry. Great minds and all... - MrDave2176, 2007-09-19: 09:28:00
Chockful of such sweet trooth! - OZZIEBOB, 2007-09-19: 17:48:00
A word that's easy to swallow! - Scrumpy, 2007-09-19: 17:48:00
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Badvertise
Created by: Nosila
Pronunciation: bad ver tyze
Sentence: Latte Kafeen swung by the local coffee bar on the way to work each morning for her usual double double decaf mocha machato frothy made with brown cane sugar and skim milk. It was tasty, but took about ten minutes to create by the time all the steaming and foaming and brewing was complete and cost eight bucks. One morning when running late and a bit broke, she opted for a plain small coffee ($1) at the local convenience store. Of course, that was when she ran smack into Christa the Barista from her usual java purveyor out on the street. Latte's feeble fumbling was a poor atttempt to hide the brand name on her cup and instead served to badvertise her guilt. She never returned to the fancy coffee bar after that, lest revenge was put upon her defection in the form of a foreign and icky substance in her cup.
Etymology: Bad (not good;keenly sorry or regretful;nonstandard) & Advertise (make publicity for;call attention to)
Branditute
Created by: wordslikevenom
Pronunciation: Brand-it'ute
Sentence: Zoe felt sure that, by swapping the lables, she could effectively mask the branditution.
Etymology: Brand - a type of product made by a particular company. Substitute - to use something instead of another thing.
Infranchised
Created by: rikboyee
Pronunciation: in-fran-chiyzd
Sentence: as she skulked out of starbucks with her ridiculously large sweet warm beveridge she was feeling incredibly infranchised
Etymology: in, franchise, disenfranchised
Guiltsip
Created by: purpleartichokes
Pronunciation: gilt-sip
Sentence: Sue was a caffiend on a major guiltsip when she was confronted by her friend after seen drinking what he referred to as crappuccino.
Etymology: guilt trip, sip
Desolatteshun
Created by: galwaywegian
Pronunciation: deh sow layt sh unn
Sentence: Her desolatteshun upon being thrown out of the Professional Young Mothers for Progressive Shopping coffee mornings, when she was spotted with a generic jar of instant, was the most acute case of logonorrhea she had ever suffered.
Etymology: desolation, latte, shun.
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COMMENTS:
love it - Jabberwocky, 2008-08-21: 16:18:00
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Disroyalty
Created by: astorey
Pronunciation: dis-roy-el-tee
Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.
Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.
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COMMENTS:
Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00
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Foolgering
Created by: noztril
Pronunciation: fool-ger-ing
Sentence: Starbucks manager Mac, found his supply of "Joya del Dia Blend"™ quite low, so he decided on a little foolgering to make the daily sales quota.
Etymology: fooling with folgers
Messpresso
Created by: lumina
Pronunciation: mess/presso
Sentence: Aria was so humiliated that she went ahead and banned herself from Le Cafe de Cafe. Having been spotted by "Lucky Pierre" the cafe's owner as she stood in line at Starbuck's...yeah, she was a real messpresso. She no longer felt worthy of his homemade croissants or his famous watered down Joe.
Etymology: mess esspresso
Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED