DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

Perkotraitor

Created by: mweinmann

Pronunciation: purk - ooo - tray - tore

Sentence: Honey felt like a peerkotraitor. Ben bought her a gift bag of Starbucks coffee but each morning, she brewed a fresh pot of Folgers and poured it in the "Starbucks" mug. She didn't know how to tell him that she liked cheap coffee better.

Etymology: Perkolator - device used to brew coffee or a person who brews it + traitor - someone who is not loyal and betrays a cause or trust.

Points: 1007

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