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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Cupterfuge
Created by: artr
Pronunciation: kup-ter-fyooj
Sentence: Joan ran into her favorite barista while she was shopping for groceries. He mentioned that he hadn't seen her as often as he once had. She played it off by telling him that her work schedule had changed. Her cupterfuge unraveled when she set down the cup of coffee she was sipping. As she did the cardboard heat guard slipped down exposing the logo of a different coffee shop. She was so embarrassed she ran away crying.
Etymology: cup (a container used to hold a dring like tea or coffee) + subterfuge (deception, scheme, trick)
Labelshame
Created by: DrWebsterIII
Pronunciation: la"bel - sha*m
Sentence: Maxine tried to sneak past the mean girls outside of The Gap as she felt labelshamed with her Forever 21 bag:(
Etymology: label (an identifying brand) + shame (painful feeling having lost the respect of others
Branditute
Created by: wordslikevenom
Pronunciation: Brand-it'ute
Sentence: Zoe felt sure that, by swapping the lables, she could effectively mask the branditution.
Etymology: Brand - a type of product made by a particular company. Substitute - to use something instead of another thing.
Contrabranding
Created by: Kooldaddy
Pronunciation: con-tra-bran ding
Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.
Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband
Brandereliction
Created by: Pseudonym
Pronunciation: bran-der-e-lik-shun
Sentence: "You would not believe the brandereliction I felt when I couldn't find my usual moisturizer."
Etymology: brand + dereliction
Cappuccinohoh
Created by: Mustang
Pronunciation: cap-yew-CHEEN-oh-oh
Sentence: Glynnis was caught in a cappuccinohoh moment when her boyfriend Gilbert caught her drinking instant decaf coffee out of a Starbucks cup.
Etymology: blend of 'cappuccino' (n. coffee with steamed milk, sometimes served with whipped cream or sprinkled with powdered chocolate) and 'oh oh' or 'uh oh' (1.An exclamation of error, concern, awareness of a problem, or surprise)
Joelogoschmoe
Created by: remistram
Pronunciation: joh-loh-goh-shmoh
Sentence: She had succumbed to joelogoschmoe behaviour so much so that she crept out the emergency exit which led her to the back alley where it smelled like rotting garbage, of course fell over a piece of rusty scrap metal and skinned her knee as she struggled to save her coffee and ended up in the hospital that evening to receive a tetanus shot.
Etymology: joe (slang for coffee)+ logo + schmoe (yiddish for stupid fool)
Messpresso
Created by: lumina
Pronunciation: mess/presso
Sentence: Aria was so humiliated that she went ahead and banned herself from Le Cafe de Cafe. Having been spotted by "Lucky Pierre" the cafe's owner as she stood in line at Starbuck's...yeah, she was a real messpresso. She no longer felt worthy of his homemade croissants or his famous watered down Joe.
Etymology: mess esspresso
Gapffe
Created by: bookowl
Pronunciation: gap/fa
Sentence: Shopping at Old Navy is a huge GAPffe
Etymology: gaffe + GAP
Locamochashun
Created by: marglark
Pronunciation: lowka-moka-shun
Sentence: she went through locamochashun when the was cought red branded(other word choice).
Etymology: loca(crazy in spanish) + mocha + shun + locomotion(moving on)
Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED