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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Brandwhoring

hellohime

Created by: hellohime

Pronunciation: Brandwhoring - brand'hoo'ring

Sentence: After drinking at Starbucks for a while, Jill branched out and started Brandwhoring at Tim Hortons.

Etymology: A person who switches from their regular brand to another while maintaining allegience to the first brand.

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Locamochashun

Created by: marglark

Pronunciation: lowka-moka-shun

Sentence: she went through locamochashun when the was cought red branded(other word choice).

Etymology: loca(crazy in spanish) + mocha + shun + locomotion(moving on)

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Americanogigolo

Created by: Jabberwocky

Pronunciation: a/mare/i/kano/jig/oh/low

Sentence: He was just buying espressos for the guys on the desk but the barista who already had his favourite americano brewing made him experience an acute attack of americanogigolo.

Etymology: americano + American Gigolo (of Richard Gere fame)

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COMMENTS:

excelatte! - galwaywegian, 2007-09-19: 05:56:00

Well espressoed! Perhaps the barista just needed to get cafe au laid. - ScrabbledEgg, 2007-09-19: 11:31:00

too true - an extra fine grind might have bean just what the doctor ordered - Jabberwocky, 2007-09-19: 12:05:00

Looks like he has the makings of logogigolo! - OZZIEBOB, 2007-09-19: 17:45:00

Caf fine! - Scrumpy, 2007-09-19: 17:50:00

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Brandereliction

Pseudonym

Created by: Pseudonym

Pronunciation: bran-der-e-lik-shun

Sentence: "You would not believe the brandereliction I felt when I couldn't find my usual moisturizer."

Etymology: brand + dereliction

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Dunkincover

mrskellyscl

Created by: mrskellyscl

Pronunciation: dunk-in-cov-er

Sentence: Jenna used the dunkincover method of putting a wrapper around her coffee label so her friends wouldn't be able to tell she had switched to the less expensive brand. Unfortunately, they noticed and gave her funny looks all day. Now she she was forced to decide whether to give in to peer group pressure and drink the trendy stuff or continue saving money for her kidney transplant.

Etymology: Duck and Cover: a method of self-preservation during an attack or when everything comes down on you. Dunkin' Donuts: known for their coffee and the slogan "America runs on Dunkin" + Cover: to place something over to protect or conceal

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COMMENTS:

dunkeroo word! - Nosila, 2010-01-18: 23:08:00

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Lattechagrin

Created by: Mustang

Pronunciation: lah - tey - sha - grin

Sentence: Alexandra felt a wave of lattechagrin wash over her when her boyfriend Chablis found her drinking decaffeinated instant coffee from a Starbucks cup.

Etymology: Blend of 'latte' (strong espresso coffee with a topping of frothed steamed milk) and 'chagrin' (disquietude or distress of mind caused by humiliation, disappointment, or failure)

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COMMENTS:

Great word - TJayzz, 2008-08-21: 05:45:00

Good word...this definition has a latte good answers! - Nosila, 2008-08-21: 22:12:00

Well blended. - OZZIEBOB, 2008-08-22: 05:09:00

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Straytron

Mrgoodtimes

Created by: Mrgoodtimes

Pronunciation: Strey-truhn

Sentence: Captain Felipe was having the best day of his life, booming his stereo while speeding up and down main street in his new Honda. Unfortunately it was right in front of his Mercury Sable dealer Stephan, he felt like such a straytron.

Etymology: Stray - Patron, sounds like patron

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

metrohumanx Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Sipocrite

Created by: Navalon

Pronunciation: Sip-o-crit

Sentence: "James, you sipocrite!" yelled Megan moments before she stormed out of the coffee shop that had not too recently fired her for un-barista like behavior.

Etymology: Beverage related hypocrisy.

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COMMENTS:

neat - Jabberwocky, 2008-08-21: 16:17:00

SIP-erb word! - Nosila, 2008-08-21: 22:15:00

terrific; clever,too. - OZZIEBOB, 2008-08-22: 05:05:00

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Gulpability

Created by: ScrabbledEgg

Pronunciation: guhl-puh-bil-i-tee

Sentence: She was caught red-branded, scarfing down a Hershey's bar, instead of their beloved Toblerone. Unable to deny her gulpability, she insisted it was just a "one night brand" and begged his forgiveness for the brandgression (brand + transgression).

Etymology: gulp + culpability

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COMMENTS:

chockingly good! - galwaywegian, 2007-09-19: 05:58:00

MrDave2176 Oh my! I didn't see this until after I had posted my entry. Great minds and all... - MrDave2176, 2007-09-19: 09:28:00

Chockful of such sweet trooth! - OZZIEBOB, 2007-09-19: 17:48:00

A word that's easy to swallow! - Scrumpy, 2007-09-19: 17:48:00

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED