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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Americanogigolo

Created by: Jabberwocky

Pronunciation: a/mare/i/kano/jig/oh/low

Sentence: He was just buying espressos for the guys on the desk but the barista who already had his favourite americano brewing made him experience an acute attack of americanogigolo.

Etymology: americano + American Gigolo (of Richard Gere fame)

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COMMENTS:

More memories of Beverley Hills - OZZIEBOB, 2008-08-22: 05:18:00

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Betrade

petaj

Created by: petaj

Pronunciation: exactly like betrayed

Sentence: Mac Iato was roasted for his betradal of his brother's coffee shop. Not only was he caught sipping in the shop over the road, he announced in the press that the grind of his job resulted in long black moods which were expressoed in bursts of short tamper and lattely he'd bean bitter about his decision to join the Cappuchins.

Etymology: betray + trade(as in trademark)

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Venerationgap

Created by: galwaywegian

Pronunciation: venn err ay shun gap

Sentence: When Britney arrived at the pre-party cocktail thing wearing a Swatch with her valentino dress, she was quickly demoted to ex-soulmate.

Etymology: generation gap, veneration.

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Cappuccheato

Created by: Stevenson0

Pronunciation: kap/oo/cheet/oh

Sentence: The extra two blocks to Star Bucks seemed difficult today for Mary, so she visited Second Cup. After the fist sip an overwhelming feeling of cappuccheato set in and she broke down and had to dispose of her 'fling coffee' in the nearest waste bin.

Etymology: cappuccino + cheat

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COMMENTS:

and the moral of this is 'never have your first cup at second cup' - Jabberwocky, 2007-09-19: 15:09:00

If Mary not careful, someone might call in the coppacheatoes! - OZZIEBOB, 2007-09-19: 17:43:00

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Labelshame

DrWebsterIII

Created by: DrWebsterIII

Pronunciation: la"bel - sha*m

Sentence: Maxine tried to sneak past the mean girls outside of The Gap as she felt labelshamed with her Forever 21 bag:(

Etymology: label (an identifying brand) + shame (painful feeling having lost the respect of others

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Labeldultery

Created by: apathy42

Pronunciation:

Sentence:

Etymology: Label adultery

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Contrabranding

Created by: Kooldaddy

Pronunciation: con-tra-bran ding

Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.

Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband

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Dunkincover

mrskellyscl

Created by: mrskellyscl

Pronunciation: dunk-in-cov-er

Sentence: Jenna used the dunkincover method of putting a wrapper around her coffee label so her friends wouldn't be able to tell she had switched to the less expensive brand. Unfortunately, they noticed and gave her funny looks all day. Now she she was forced to decide whether to give in to peer group pressure and drink the trendy stuff or continue saving money for her kidney transplant.

Etymology: Duck and Cover: a method of self-preservation during an attack or when everything comes down on you. Dunkin' Donuts: known for their coffee and the slogan "America runs on Dunkin" + Cover: to place something over to protect or conceal

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COMMENTS:

dunkeroo word! - Nosila, 2010-01-18: 23:08:00

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Badvertise

Created by: Nosila

Pronunciation: bad ver tyze

Sentence: Latte Kafeen swung by the local coffee bar on the way to work each morning for her usual double double decaf mocha machato frothy made with brown cane sugar and skim milk. It was tasty, but took about ten minutes to create by the time all the steaming and foaming and brewing was complete and cost eight bucks. One morning when running late and a bit broke, she opted for a plain small coffee ($1) at the local convenience store. Of course, that was when she ran smack into Christa the Barista from her usual java purveyor out on the street. Latte's feeble fumbling was a poor atttempt to hide the brand name on her cup and instead served to badvertise her guilt. She never returned to the fancy coffee bar after that, lest revenge was put upon her defection in the form of a foreign and icky substance in her cup.

Etymology: Bad (not good;keenly sorry or regretful;nonstandard) & Advertise (make publicity for;call attention to)

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Americanogigolo

Created by: Jabberwocky

Pronunciation: a/mare/i/kano/jig/oh/low

Sentence: He was just buying espressos for the guys on the desk but the barista who already had his favourite americano brewing made him experience an acute attack of americanogigolo.

Etymology: americano + American Gigolo (of Richard Gere fame)

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COMMENTS:

excelatte! - galwaywegian, 2007-09-19: 05:56:00

Well espressoed! Perhaps the barista just needed to get cafe au laid. - ScrabbledEgg, 2007-09-19: 11:31:00

too true - an extra fine grind might have bean just what the doctor ordered - Jabberwocky, 2007-09-19: 12:05:00

Looks like he has the makings of logogigolo! - OZZIEBOB, 2007-09-19: 17:45:00

Caf fine! - Scrumpy, 2007-09-19: 17:50:00

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED