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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

metrohumanx Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Skulmuggery

artr

Created by: artr

Pronunciation: skəlˈməgərē

Sentence: In a underbranded act of skulmuggery Mindy purchased her morning cup of wake-up from the local gas station and transferred it to her Starbucks mug. She even pretended that she enjoyed it as she settled in for her day at work.

Etymology: skulduggery (underhanded or unscrupulous behavior; trickery) + mug (a large cup, typically cylindrical and with a handle and used without a saucer, typically used for coffee)

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Preferenslip

Created by: Jenna

Pronunciation: pref-er-ehn-slip

Sentence: Mary felt a wave of PREFERENSLIP when she was seen wearing Old Navy in The Gap.

Etymology: preference + slip

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Starbuckle

Created by: galwaywegian

Pronunciation: stahr buk el

Sentence: She always proudly walked the extra five hundred metres to the indiecoffeeplace, but it was raining, her feet hurt and she starbuckled

Etymology: starbuck buckle

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Huhwhathappen

Created by: lakia

Pronunciation:

Sentence:

Etymology:

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Gulpability

Created by: ScrabbledEgg

Pronunciation: guhl-puh-bil-i-tee

Sentence: She was caught red-branded, scarfing down a Hershey's bar, instead of their beloved Toblerone. Unable to deny her gulpability, she insisted it was just a "one night brand" and begged his forgiveness for the brandgression (brand + transgression).

Etymology: gulp + culpability

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COMMENTS:

chockingly good! - galwaywegian, 2007-09-19: 05:58:00

MrDave2176 Oh my! I didn't see this until after I had posted my entry. Great minds and all... - MrDave2176, 2007-09-19: 09:28:00

Chockful of such sweet trooth! - OZZIEBOB, 2007-09-19: 17:48:00

A word that's easy to swallow! - Scrumpy, 2007-09-19: 17:48:00

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Cappuccinohoh

Created by: Mustang

Pronunciation: cap-yew-CHEEN-oh-oh

Sentence: Glynnis was caught in a cappuccinohoh moment when her boyfriend Gilbert caught her drinking instant decaf coffee out of a Starbucks cup.

Etymology: blend of 'cappuccino' (n. coffee with steamed milk, sometimes served with whipped cream or sprinkled with powdered chocolate) and 'oh oh' or 'uh oh' (1.An exclamation of error, concern, awareness of a problem, or surprise)

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Embaristament

Created by: readerwriter

Pronunciation: em-bear-ees-ta-ment

Sentence: It was a beastly hot day in Georgia and the place was Java Sun, a combination expresso shop and tanning parlor. Sootie thought she could get away it. Instead of her usual, she had ordered a decaf frozen mocha (with whipped cream) from the new barista while Josh was on his break at the gun shop next door. She and Josh had a serious thing about three shots going. It was bad timing when Josh arrived before she had finished the delightful new concoction. She panicked when she realized she didn't have time to slip into one of the beds down the hall. Her heart began skipping more beats than usual as she saw Josh sniffing. She knew it was over as he approached her, downing the last dregs, and sidling towards the trash can. She could have died of embaristament.

Etymology: A play on embarrassment, using barista, one who works behind a bar and serves

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Brandtrayal

Created by: knightbird

Pronunciation:

Sentence:

Etymology:

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Labeldultery

Created by: apathy42

Pronunciation:

Sentence:

Etymology: Label adultery

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED