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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Cappucheater

Created by: graypenguin

Pronunciation: cap-uh-chee-ter

Sentence: The cappucheater was never let into his favorite local coffee shop again when he was caught drinking Starbucks.

Etymology: cappuccino + cheater

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

metrohumanx Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Cappuccheato

Created by: Stevenson0

Pronunciation: kap/oo/cheet/oh

Sentence: The extra two blocks to Starbucks for her morning fix seemed a bit too difficult today for Jenny, so she visited Second Cup. After the fist sip an overwhelming feeling of cappuccheato set in and she broke down and had to dispose of her 'lazy fling coffee' in the nearest waste bin.

Etymology: CAPPUCCHEATO - noun - from CAPPUCCINO + CHEAT

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COMMENTS:

I JUST CAME BACK TO POST THAT ONE! You verbhogomist you! ha...Ok, thinking cap must go back on... - lumina, 2008-08-21: 01:28:00

Good one. - Mustang, 2008-08-21: 07:50:00

Never trust coffee-drinker. nice word - OZZIEBOB, 2008-08-22: 05:07:00

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Dunkincover

mrskellyscl

Created by: mrskellyscl

Pronunciation: dunk-in-cov-er

Sentence: Jenna used the dunkincover method of putting a wrapper around her coffee label so her friends wouldn't be able to tell she had switched to the less expensive brand. Unfortunately, they noticed and gave her funny looks all day. Now she she was forced to decide whether to give in to peer group pressure and drink the trendy stuff or continue saving money for her kidney transplant.

Etymology: Duck and Cover: a method of self-preservation during an attack or when everything comes down on you. Dunkin' Donuts: known for their coffee and the slogan "America runs on Dunkin" + Cover: to place something over to protect or conceal

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COMMENTS:

dunkeroo word! - Nosila, 2010-01-18: 23:08:00

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Flireat

Created by: LadyFox

Pronunciation:

Sentence:

Etymology:

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Contrabranding

Created by: Kooldaddy

Pronunciation: con-tra-bran ding

Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.

Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband

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Starbuckle

Created by: galwaywegian

Pronunciation: stahr buk el

Sentence: She always proudly walked the extra five hundred metres to the indiecoffeeplace, but it was raining, her feet hurt and she starbuckled

Etymology: starbuck buckle

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Mochashame

Created by: TJayzz

Pronunciation: Mok-a-shaym

Sentence: Sarah had been a member of the Barista club for the past eight years, so when she was caught by a fellow member drinking a cheap mocha coffee with extra chocolate she felt such mochashame she knew she would never be able to look him in the eye again without feeling guilty.

Etymology: Mocha(coffee, usually with added chocolate) ORIGIN named after a port on the Red Sea from where coffee was first shipped. + Shame(a feeling of awareness of wrong or foolish behaviour) = Mochashame

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COMMENTS:

Good'un...close relative of lattechagrin. - Mustang, 2008-08-21: 07:46:00

Another very good word - OZZIEBOB, 2008-08-22: 05:07:00

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Locamochashun

Created by: marglark

Pronunciation: lowka-moka-shun

Sentence: she went through locamochashun when the was cought red branded(other word choice).

Etymology: loca(crazy in spanish) + mocha + shun + locomotion(moving on)

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Betrade

petaj

Created by: petaj

Pronunciation: exactly like betrayed

Sentence: Mac Iato was roasted for his betradal of his brother's coffee shop. Not only was he caught sipping in the shop over the road, he announced in the press that the grind of his job resulted in long black moods which were expressoed in bursts of short tamper and lattely he'd bean bitter about his decision to join the Cappuchins.

Etymology: betray + trade(as in trademark)

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED