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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Infranchised

Created by: rikboyee

Pronunciation: in-fran-chiyzd

Sentence: as she skulked out of starbucks with her ridiculously large sweet warm beveridge she was feeling incredibly infranchised

Etymology: in, franchise, disenfranchised

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Gapffe

Created by: bookowl

Pronunciation: gap/fa

Sentence: Shopping at Old Navy is a huge GAPffe

Etymology: gaffe + GAP

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Messpresso

Created by: lumina

Pronunciation: mess/presso

Sentence: Aria was so humiliated that she went ahead and banned herself from Le Cafe de Cafe. Having been spotted by "Lucky Pierre" the cafe's owner as she stood in line at Starbuck's...yeah, she was a real messpresso. She no longer felt worthy of his homemade croissants or his famous watered down Joe.

Etymology: mess esspresso

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Cappucheater

Created by: graypenguin

Pronunciation: cap-uh-chee-ter

Sentence: The cappucheater was never let into his favorite local coffee shop again when he was caught drinking Starbucks.

Etymology: cappuccino + cheater

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Contrabranding

Created by: Kooldaddy

Pronunciation: con-tra-bran ding

Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.

Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband

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Caffling

Created by: hooterbug

Pronunciation: kaf-fling

Sentence: "Oh, this is SO NOT happening!" Barista Bob gasped to his co-worker while swirling a delicate heart out of foam on his carefully crafted Tall Skinny Half-calf Sugarfree Mocha Java with a hint of cinnamon and 2 double shots. "Look across the street!...Suzy is apparently too good for us here at Java Hut..She looks to be having a caffling with Starbucks...Oh she'll be back!...Won't she????!!!

Etymology: Blend of "caffeine" + "fling"

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Dislabelty

Created by: legalalien

Pronunciation: dis-LAY-bel-ty

Sentence: Jacob, who had an avowed policy of eschewing even benign local franchises with any more than two locations was quite embarassed to be espied by his friends sipping a Big Gulp (TM) and munching on Chicken McNuggets (TM).

Etymology: disloyalty + label

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