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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Venerationgap

Created by: galwaywegian

Pronunciation: venn err ay shun gap

Sentence: When Britney arrived at the pre-party cocktail thing wearing a Swatch with her valentino dress, she was quickly demoted to ex-soulmate.

Etymology: generation gap, veneration.

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Skulmuggery

artr

Created by: artr

Pronunciation: skəlˈməgərē

Sentence: In a underbranded act of skulmuggery Mindy purchased her morning cup of wake-up from the local gas station and transferred it to her Starbucks mug. She even pretended that she enjoyed it as she settled in for her day at work.

Etymology: skulduggery (underhanded or unscrupulous behavior; trickery) + mug (a large cup, typically cylindrical and with a handle and used without a saucer, typically used for coffee)

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Mochashame

Created by: TJayzz

Pronunciation: Mok-a-shaym

Sentence: Sarah had been a member of the Barista club for the past eight years, so when she was caught by a fellow member drinking a cheap mocha coffee with extra chocolate she felt such mochashame she knew she would never be able to look him in the eye again without feeling guilty.

Etymology: Mocha(coffee, usually with added chocolate) ORIGIN named after a port on the Red Sea from where coffee was first shipped. + Shame(a feeling of awareness of wrong or foolish behaviour) = Mochashame

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COMMENTS:

Good'un...close relative of lattechagrin. - Mustang, 2008-08-21: 07:46:00

Another very good word - OZZIEBOB, 2008-08-22: 05:07:00

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

metrohumanx Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Cappuccinohoh

Created by: Mustang

Pronunciation: cap-yew-CHEEN-oh-oh

Sentence: Glynnis was caught in a cappuccinohoh moment when her boyfriend Gilbert caught her drinking instant decaf coffee out of a Starbucks cup.

Etymology: blend of 'cappuccino' (n. coffee with steamed milk, sometimes served with whipped cream or sprinkled with powdered chocolate) and 'oh oh' or 'uh oh' (1.An exclamation of error, concern, awareness of a problem, or surprise)

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Genheretic

Created by: mweinmann

Pronunciation: jen - hayr - eh - tik

Sentence: Lila felt like a genheretic as she sipped on her Sam's Club coffee disguised by one of the Starbuck's Cups that she had saved for just this occasion.

Etymology: generic, heretic (characterized by departure from accepted beliefs or standards)

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Infranchised

Created by: rikboyee

Pronunciation: in-fran-chiyzd

Sentence: as she skulked out of starbucks with her ridiculously large sweet warm beveridge she was feeling incredibly infranchised

Etymology: in, franchise, disenfranchised

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Flireat

Created by: LadyFox

Pronunciation:

Sentence:

Etymology:

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Labelshame

DrWebsterIII

Created by: DrWebsterIII

Pronunciation: la"bel - sha*m

Sentence: Maxine tried to sneak past the mean girls outside of The Gap as she felt labelshamed with her Forever 21 bag:(

Etymology: label (an identifying brand) + shame (painful feeling having lost the respect of others

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Badvertise

Created by: Nosila

Pronunciation: bad ver tyze

Sentence: Latte Kafeen swung by the local coffee bar on the way to work each morning for her usual double double decaf mocha machato frothy made with brown cane sugar and skim milk. It was tasty, but took about ten minutes to create by the time all the steaming and foaming and brewing was complete and cost eight bucks. One morning when running late and a bit broke, she opted for a plain small coffee ($1) at the local convenience store. Of course, that was when she ran smack into Christa the Barista from her usual java purveyor out on the street. Latte's feeble fumbling was a poor atttempt to hide the brand name on her cup and instead served to badvertise her guilt. She never returned to the fancy coffee bar after that, lest revenge was put upon her defection in the form of a foreign and icky substance in her cup.

Etymology: Bad (not good;keenly sorry or regretful;nonstandard) & Advertise (make publicity for;call attention to)

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED