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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Brandgression

MrDave2176

Created by: MrDave2176

Pronunciation: brand-gres-shun

Sentence: Wally was a BK man: he ate BK breakfasts and BK lunches. His brandgression was exposed when the BK drive-through cashier saw the Chik-Fil-A napkin on his dashboard.

Etymology: Brand + (Trans)Gression

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COMMENTS:

Great minds indeed! - ScrabbledEgg, 2007-09-19: 11:43:00

1 vote for a great word with no coffee reference! - Jenna, 2007-09-19: 13:42:00

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

metrohumanx Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Newtimer

artr

Created by: artr

Pronunciation: noōtaɪmər

Sentence: Joan’s barista thought she was a faithful customer. What he didn’t know is that she is really a newtimer, checking out whatever is advertised as ”the latest and greatest”. She has been known to buy a second cup just to cover her treason.

Etymology: new (not existing before) + two-timer (deceive or be unfaithful to)

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Cappuccheato

Created by: Stevenson0

Pronunciation: kap/oo/cheet/oh

Sentence: The extra two blocks to Star Bucks seemed difficult today for Mary, so she visited Second Cup. After the fist sip an overwhelming feeling of cappuccheato set in and she broke down and had to dispose of her 'fling coffee' in the nearest waste bin.

Etymology: cappuccino + cheat

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Skulmuggery

artr

Created by: artr

Pronunciation: skəlˈməgərē

Sentence: In a underbranded act of skulmuggery Mindy purchased her morning cup of wake-up from the local gas station and transferred it to her Starbucks mug. She even pretended that she enjoyed it as she settled in for her day at work.

Etymology: skulduggery (underhanded or unscrupulous behavior; trickery) + mug (a large cup, typically cylindrical and with a handle and used without a saucer, typically used for coffee)

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Brandwhoring

hellohime

Created by: hellohime

Pronunciation: Brandwhoring - brand'hoo'ring

Sentence: After drinking at Starbucks for a while, Jill branched out and started Brandwhoring at Tim Hortons.

Etymology: A person who switches from their regular brand to another while maintaining allegience to the first brand.

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Joelogoschmoe

Created by: remistram

Pronunciation: joh-loh-goh-shmoh

Sentence: She had succumbed to joelogoschmoe behaviour so much so that she crept out the emergency exit which led her to the back alley where it smelled like rotting garbage, of course fell over a piece of rusty scrap metal and skinned her knee as she struggled to save her coffee and ended up in the hospital that evening to receive a tetanus shot.

Etymology: joe (slang for coffee)+ logo + schmoe (yiddish for stupid fool)

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Latteguilt

Created by: Nosila

Pronunciation: lata gilt

Sentence: When she walked into her favorite coffee place, Edna new that trouble was percolating. Her barista, Raoul, had spotted her yesterday with a Starbuck's cup as she walked to work. He espressoed his disdain for her and she felt a latteguilt. "Java an idea how hard it is for me to urn a living when my patrons sip around?", he asked. "I feel like a mug", she responded. "I'm just a human bean, afterall..."

Etymology: Latte (strong espresso coffee with a topping of frothed steamed milk) & Guilt(remorse caused by feeling responsible for some offence)

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COMMENTS:

What a Story!! - SethelMerman, 2012-10-22: 12:13:00

A real brew-haha - Nosila, 2012-10-22: 18:28:00

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Cappuccheato

Created by: Stevenson0

Pronunciation: kap/oo/cheet/oh

Sentence: The extra two blocks to Starbucks for her morning fix seemed a bit too difficult today for Jenny, so she visited Second Cup. After the fist sip an overwhelming feeling of cappuccheato set in and she broke down and had to dispose of her 'lazy fling coffee' in the nearest waste bin.

Etymology: CAPPUCCHEATO - noun - from CAPPUCCINO + CHEAT

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COMMENTS:

I JUST CAME BACK TO POST THAT ONE! You verbhogomist you! ha...Ok, thinking cap must go back on... - lumina, 2008-08-21: 01:28:00

Good one. - Mustang, 2008-08-21: 07:50:00

Never trust coffee-drinker. nice word - OZZIEBOB, 2008-08-22: 05:07:00

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Flireat

Created by: LadyFox

Pronunciation:

Sentence:

Etymology:

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED