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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Brandwhoring
Created by: hellohime
Pronunciation: Brandwhoring - brand'hoo'ring
Sentence: After drinking at Starbucks for a while, Jill branched out and started Brandwhoring at Tim Hortons.
Etymology: A person who switches from their regular brand to another while maintaining allegience to the first brand.
Dislabelty
Created by: legalalien
Pronunciation: dis-LAY-bel-ty
Sentence: Jacob, who had an avowed policy of eschewing even benign local franchises with any more than two locations was quite embarassed to be espied by his friends sipping a Big Gulp (TM) and munching on Chicken McNuggets (TM).
Etymology: disloyalty + label
Locamochashun
Created by: marglark
Pronunciation: lowka-moka-shun
Sentence: she went through locamochashun when the was cought red branded(other word choice).
Etymology: loca(crazy in spanish) + mocha + shun + locomotion(moving on)
Betrade
Created by: petaj
Pronunciation: exactly like betrayed
Sentence: Mac Iato was roasted for his betradal of his brother's coffee shop. Not only was he caught sipping in the shop over the road, he announced in the press that the grind of his job resulted in long black moods which were expressoed in bursts of short tamper and lattely he'd bean bitter about his decision to join the Cappuchins.
Etymology: betray + trade(as in trademark)
Culpalabelity
Created by: Nosila
Pronunciation: kulpa lay bel itee
Sentence: Saundra was jeanetically challenged. She loved her old Levi's, but of late found them more expensive, the right fits harder to find and the brand carried less design variety for a fashionista like her. She had guiltily bought a marvy pair of new jeans with rhinestones and embroidery adorning them at a discount store. So what if they would only last through a few washes before they shredded. With a fearsome culpalabelity, she wore them to work one day. Her eagle-eyed manager spotted the new jeans right away. He shouted, "Saundra you can only come waltzing into this Levi's store if it is by Stauss!"
Etymology: Culpability (a state of guilt) & Label (brand;trade name;an identifying or descriptive marker that is attached to an object)
Gulpability
Created by: ScrabbledEgg
Pronunciation: guhl-puh-bil-i-tee
Sentence: She was caught red-branded, scarfing down a Hershey's bar, instead of their beloved Toblerone. Unable to deny her gulpability, she insisted it was just a "one night brand" and begged his forgiveness for the brandgression (brand + transgression).
Etymology: gulp + culpability
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COMMENTS:
chockingly good! - galwaywegian, 2007-09-19: 05:58:00
Oh my! I didn't see this until after I had posted my entry. Great minds and all... - MrDave2176, 2007-09-19: 09:28:00
Chockful of such sweet trooth! - OZZIEBOB, 2007-09-19: 17:48:00
A word that's easy to swallow! - Scrumpy, 2007-09-19: 17:48:00
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Infranchised
Created by: rikboyee
Pronunciation: in-fran-chiyzd
Sentence: as she skulked out of starbucks with her ridiculously large sweet warm beveridge she was feeling incredibly infranchised
Etymology: in, franchise, disenfranchised
Delicheasting
Created by: Sarahbarah
Pronunciation: Deli-cheese-ting
Sentence: My mom was a Delicheeseting because she told her friend who worked at starbucks she would drink their coffee, but really she drank Bobs coffee.
Etymology: Deli-"Delight" joy, happyness chea- "cheat", "cheating" going against are behind someones back
Meacuppa
Created by: Nosila
Pronunciation: mee a kup pa
Sentence: Susan had to scurry past the window of her favourite coffee bar and not look in, because today she had grabbed a cup of rooibos tea from the tea shop on the corner. When she almost ran into the barista Jill who was coming down the street, she cried, "Meacuppa,Jill,someone bought me this, I just couldn't refuse...I'll be back at my usual time tomorrow!
Etymology: mea culpa (an acknowledgment of your error or guilt;remorse;apology for error) & Cup (a small open container usually used for drinking; usually has a handle) & cuppa (British for a cup of tea, which cures everything and solves all the world's problems, at least on Coronation Street!)
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COMMENTS:
Excellent... - Mustang, 2008-08-21: 07:47:00
quite nice - Navalon, 2008-08-21: 22:32:00
I can feel litigation coming on. Good brew - OZZIEBOB, 2008-08-22: 05:08:00
Cheers, You make me feel Joe-vial! - Nosila, 2008-08-23: 00:01:00
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Badvertise
Created by: Nosila
Pronunciation: bad ver tyze
Sentence: Latte Kafeen swung by the local coffee bar on the way to work each morning for her usual double double decaf mocha machato frothy made with brown cane sugar and skim milk. It was tasty, but took about ten minutes to create by the time all the steaming and foaming and brewing was complete and cost eight bucks. One morning when running late and a bit broke, she opted for a plain small coffee ($1) at the local convenience store. Of course, that was when she ran smack into Christa the Barista from her usual java purveyor out on the street. Latte's feeble fumbling was a poor atttempt to hide the brand name on her cup and instead served to badvertise her guilt. She never returned to the fancy coffee bar after that, lest revenge was put upon her defection in the form of a foreign and icky substance in her cup.
Etymology: Bad (not good;keenly sorry or regretful;nonstandard) & Advertise (make publicity for;call attention to)
Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED