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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Newtimer

artr

Created by: artr

Pronunciation: noōtaɪmər

Sentence: Joan’s barista thought she was a faithful customer. What he didn’t know is that she is really a newtimer, checking out whatever is advertised as ”the latest and greatest”. She has been known to buy a second cup just to cover her treason.

Etymology: new (not existing before) + two-timer (deceive or be unfaithful to)

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Messpresso

Created by: lumina

Pronunciation: mess/presso

Sentence: Aria was so humiliated that she went ahead and banned herself from Le Cafe de Cafe. Having been spotted by "Lucky Pierre" the cafe's owner as she stood in line at Starbuck's...yeah, she was a real messpresso. She no longer felt worthy of his homemade croissants or his famous watered down Joe.

Etymology: mess esspresso

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Huhwhathappen

Created by: lakia

Pronunciation:

Sentence:

Etymology:

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Brewmorse

Created by: phonematode

Pronunciation: broo-mohrs

Sentence: He felt a twinge of brewmorse as he left the Starbuck's drive thru, as it had once been a local coffee shop.

Etymology: brew, remorse

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Starbuckle

Created by: galwaywegian

Pronunciation: stahr buk el

Sentence: She always proudly walked the extra five hundred metres to the indiecoffeeplace, but it was raining, her feet hurt and she starbuckled

Etymology: starbuck buckle

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Gulpability

Created by: ScrabbledEgg

Pronunciation: guhl-puh-bil-i-tee

Sentence: She was caught red-branded, scarfing down a Hershey's bar, instead of their beloved Toblerone. Unable to deny her gulpability, she insisted it was just a "one night brand" and begged his forgiveness for the brandgression (brand + transgression).

Etymology: gulp + culpability

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COMMENTS:

chockingly good! - galwaywegian, 2007-09-19: 05:58:00

MrDave2176 Oh my! I didn't see this until after I had posted my entry. Great minds and all... - MrDave2176, 2007-09-19: 09:28:00

Chockful of such sweet trooth! - OZZIEBOB, 2007-09-19: 17:48:00

A word that's easy to swallow! - Scrumpy, 2007-09-19: 17:48:00

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Beantrayal

hyperborean

Created by: hyperborean

Pronunciation: beeen TRAY uhl

Sentence: "It's not mine," she insisted. But it was too late. He was staring at the matching lipstick on the cup -- evidence of her beantrayal.

Etymology: bean (coffee bean) + betrayal (having been disloyal to)

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COMMENTS:

DrWebsterIII 2 in a row WERQUE!! - DrWebsterIII, 2012-10-24: 00:20:00

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Betrade

petaj

Created by: petaj

Pronunciation: exactly like betrayed

Sentence: Mac Iato was roasted for his betradal of his brother's coffee shop. Not only was he caught sipping in the shop over the road, he announced in the press that the grind of his job resulted in long black moods which were expressoed in bursts of short tamper and lattely he'd bean bitter about his decision to join the Cappuchins.

Etymology: betray + trade(as in trademark)

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Timwhoretons

Created by: porsche

Pronunciation: tim/hor/tons

Sentence: Any Canadian who gets coffee at any other franchise feels like a timwhoreton.

Etymology: Tim Hortons + whore

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COMMENTS:

You must have caught me timwhoretoning at Star Bucks. Great word!!! - Stevenson0, 2007-09-20: 12:02:00

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Contrabranding

Created by: Kooldaddy

Pronunciation: con-tra-bran ding

Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.

Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED