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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Brewmorse

Created by: phonematode

Pronunciation: broo-mohrs

Sentence: He felt a twinge of brewmorse as he left the Starbuck's drive thru, as it had once been a local coffee shop.

Etymology: brew, remorse

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Foolgering

Created by: noztril

Pronunciation: fool-ger-ing

Sentence: Starbucks manager Mac, found his supply of "Joya del Dia Blend"™ quite low, so he decided on a little foolgering to make the daily sales quota.

Etymology: fooling with folgers

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Desolatteshun

Created by: galwaywegian

Pronunciation: deh sow layt sh unn

Sentence: Her desolatteshun upon being thrown out of the Professional Young Mothers for Progressive Shopping coffee mornings, when she was spotted with a generic jar of instant, was the most acute case of logonorrhea she had ever suffered.

Etymology: desolation, latte, shun.

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COMMENTS:

love it - Jabberwocky, 2008-08-21: 16:18:00

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Badvertise

Created by: Nosila

Pronunciation: bad ver tyze

Sentence: Latte Kafeen swung by the local coffee bar on the way to work each morning for her usual double double decaf mocha machato frothy made with brown cane sugar and skim milk. It was tasty, but took about ten minutes to create by the time all the steaming and foaming and brewing was complete and cost eight bucks. One morning when running late and a bit broke, she opted for a plain small coffee ($1) at the local convenience store. Of course, that was when she ran smack into Christa the Barista from her usual java purveyor out on the street. Latte's feeble fumbling was a poor atttempt to hide the brand name on her cup and instead served to badvertise her guilt. She never returned to the fancy coffee bar after that, lest revenge was put upon her defection in the form of a foreign and icky substance in her cup.

Etymology: Bad (not good;keenly sorry or regretful;nonstandard) & Advertise (make publicity for;call attention to)

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Infranchised

Created by: rikboyee

Pronunciation: in-fran-chiyzd

Sentence: as she skulked out of starbucks with her ridiculously large sweet warm beveridge she was feeling incredibly infranchised

Etymology: in, franchise, disenfranchised

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Contrabranding

Created by: Kooldaddy

Pronunciation: con-tra-bran ding

Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.

Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband

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Brandtrayal

Created by: knightbird

Pronunciation:

Sentence:

Etymology:

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Skulmuggery

Created by: artr

Pronunciation: skəlˈməgərē

Sentence: In a underbranded act of skulmuggery Mindy purchased her morning cup of wake-up from the local gas station and transferred it to her Starbucks mug. She even pretended that she enjoyed it as she settled in for her day at work.

Etymology: skulduggery (underhanded or unscrupulous behavior; trickery) + mug (a large cup, typically cylindrical and with a handle and used without a saucer, typically used for coffee)

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